Creativity that Converts

Featured Projects

Only in San Francisco

For Only in San Francisco, I produced a collaborative reel showcasing the city's unique blend of urban energy and natural beauty. I captured all photography and video, highlighting iconic cityscapes alongside the diverse landscapes surrounding the Bay Area—from coastal cliffs to redwood forests. The project was built to position San Francisco as an ideal destination for both visitors and potential residents, emphasizing the accessibility of adventure right outside the city limits.

Fujifilm

For Fujifilm, I created a project challenging the belief that film photography is inaccessible or expensive to start. I shot entirely on Fujifilm 400 film using a $150 camera, producing a collection of images that proved you don't need premium gear to create compelling work. The project was built to inspire newcomers to film photography, showing that the barrier to entry is lower than most think and that great images come from vision, not just equipment.

INDVDLS

For INDVDLS, I participated in and documented the creator community's first-ever trip, capturing the energy and connections that defined the experience. I shot all photography and video throughout the journey, creating a visual story that highlighted both the adventure and the collaborative spirit of the group. The project was built to showcase what INDVDLS represents—a community of creators pushing boundaries together and sharing authentic experiences.

Penny Australia

For Penny Australia, I produced a coastal exploration campaign focused on movement and the California landscape. I captured still photography and led the visual direction across both photography and motion, creating short-form reels and image sets built to feel authentic and immersive. Shot across coastal California—from Big Sur to San Francisco's shoreline—the project showcased the Penny skateboard as a gateway to adventure along the coast.